Media Relations & Text 100

Text 100 takes a global approach to media relations, leveraging a staff that has unrivaled experience in delivering coordinated international programs tailored to the specific requirements of local markets and media. We invest heavily in this capability in two ways: first, by ensuring our staff is truly global; second, by building strong, long-lasting relationships with journalists worldwide.

In creating a truly global staff, Text 100 focuses on mobility and knowledge--creating opportunities for staff to work in more than one country or region, then ensuring that the knowledge they build of local media is leveraged across our staff and clients.

Ultimately, there's no substitute for simply driving constant communication with media around the world. Our relationships span business, consumer, trade, online and broadcast media, with outreach based not only on pitching our clients' stories, but creating a regular dialogue at industry events, in our offices and at the local pub. And Text 100's events bring together the best minds from the business world, the analyst community and the press to discuss tomorrow's issues.

The relationships we have sustained enable highly tailored approaches that map our clients' agendas to the agendas of these journalists. The result is higher quality coverage.

Our Media Relations offerings include:

• Media relations strategy
• International media relations
• Product PR
• Reviews programs
• Customer case study programs
• Press office development and management
• Editorial calendar tracking
• Message and storyline development
• Event management and support
• Media training
• Press kit and collateral development